JoRoan Lazaro

Moncler Global Campaign 2021

Moncler Global Campaign 2021: Times Square + Shibuya

Moncler Global Campaign: MONDOGENIUS

Google CES 204: "Do More With Android"

Google CES 2024: 18,000 sq ft. 4-buildings.

Google CES 2024 "Do More with Android"

NBCU Peacock Version 1.0. Concept to launch. Product design 2020-2021.

NBCU Peacock Version 1.0 Product Design (TV, Web, iPad, iPhone)

BK Million Dollar Whopper

BK

Burger King Million Dollar Whopper Campaign

P&G Global Beauty. 3D Immersive World (CES 2022)

P&G Global Beauty. 3D immersive World (CES 2022)

P&G Global Beauty CES 2022

P&G Beauty. WebGL Immersive World (CES 2022)

Maserati Grecale Launch 2022

Maserati Grecale "Car Reveal" Launch Film 2022

Marc Jacobs e-commerce. Complete site redesign 2019

Marc Jacobs. Complete site redesign 2019

Marc Jacobs complete site redesign 2019

Samsung Mobile. TouchWiz OS product design.

IBM.com

IBM.com/Cognitive Personalized content using Watson AI

Electronic Arts Origin

GEICO App product design (The Martin Agency)

Second Life (Creative Director, 2008-2010)

America Online 1996-2001, Client Software Design

Microsoft Surface

Samsung.com/USA

Samsung Mobile Campaigns

Creative Leadership • Product Design • Emerging Technology •

Brand Communications/Advertising • Experiential

Product Design

NBCUniversal Peacock Version 1.0 streaming video platform design (2019-2020) • Early VR (Second Life 2008-2010) • Internet 1.0 online services and client software (America Online 1996-2001) • Mobile OS/interface (Samsung Touchwiz) • Games-as-a-service platform design (Electronic Arts Origin) • Pre-iphone mobile startup (kajeet).

Experiential + Interactive Demos

Google CES 2024: concept to architectural/spatial design to interactive demos. 18,000 square feet. 15 interactive Android demos.

Agencies

Executive Creative Director: AKQA, BBH, Havas, Jam3, Media.Monks (Experience.Monks)

VP Product Design: Elephant

Creative Director: CP+B, The Martin Agency, R/GA, The Barbarian Group

Bio

JoRoan Lazaro embodies the intersection of technological innovation and creative leadership, having shaped transformative products and campaigns that have touched millions of lives. His career arc is distinctive—beginning in pioneering tech companies before transitioning to leading creative agencies, a path that has given him unique perspective on both building products and telling their stories.

At experience.monks (a Monks' capability formed from an acquisition of Jam3), where he currently serves as an Executive Creative Director, JoRoan helps lead a 100+ person creative team across the Americas, sharing leadership for a sizable portfolio of accounts. The broader Monks agency's innovative work in AI earned them Adweek's first "AI Agency of the Year" recognition in 2023. Under his leadership, he has helped secure millions in new business from clients including Burger King, Google, lululemon, Microsoft, and Samsung. 

With over 20 years of experience built on a foundation in Product Design for emerging technologies, JoRoan's product design legacy includes several industry-defining moments. As Design Director at AOL during the internet's formative years, he created the iconic AOL Running Man and led the design of core software that helped introduce the internet to millions. His early recognition of VR's potential led him to become Second Life's first Creative Director, where he pioneered VR user experiences. More recently, he led the product design team at Elephant that designed and launched NBCUniversal's Peacock streaming service, which gained 15 million subscribers within its first two months.

His strategic pivot into advertising at world-class agencies accelerated his professional evolution, offering a dramatically faster rate of learning and the opportunity to deploy insights at scale. Throughout ECD leadership roles at AKQA, BBH, and Havas, JoRoan has demonstrated an exceptional ability to build and mentor creative teams while driving business growth. At AKQA, he stabilized the NYC studio's design capabilities while simultaneously establishing new brand communications offerings, resulting in wins from Moncler, P&G, and Maserati. His tenure at Havas saw him leading the IBM account, where he merged creative innovation with emerging technologies like AR and Watson-powered ML.

JoRoan's approach to creative leadership is deeply rooted in his immigrant experience, which fuels his perpetual curiosity and drive to define success on his own terms. Known for his ability to balance velocity with quality, he consistently raises the level of craft while helping teams stretch, grow, and succeed. His cross-functional expertise enables him to work seamlessly across groups and disciplines, viewing rapid cultural and technological change not as challenges to overcome, but as opportunities to innovate.

What sets JoRoan apart is his unique ability to operate at the convergence of product innovation and brand storytelling, informed by two decades of experience on both sides of the equation. He brings a builder's mindset and impeccable taste to creative challenges, combining technical understanding with narrative craft to create work that doesn't just capture attention, but shapes how people interact with technology in their daily lives. His commitment to continuous learning and improvement drives him to constantly seek new ways to deliver excellence, making him a valuable mentor and leader in an ever-evolving digital landscape.

For a complete portfolio with cases studies, please reach out: JoRoan at gmail dot com

Google CES 2024 Experience