JoRoan Lazaro

BK Million Dollar Whopper Generative-AI + Data Science CAMPAIGN

BK MDW

BK Million Dollar Whopper Generative-AI + Data Science CAMPAIGN

BK MDW Voting Campaign

Google CES 2024 "Do More w/ Android" 4-building village. 14 interactive demos. Concept -> Design -> Build.

Google CES 2024 "Do More w/ Android" 4-building vilage

Google CES 2024 "Do More w/ Android" 14 interactive demos

2025 Samsung Mobile "Unpacked" Campaign (London Hologram. No CGI. Actual drone camera capture!)

2025 Samsung Mobile "Unpacked" Campaign

Moncler Genius Global Campaign

Moncler Genius Global Campaign: Times Square + Shibuya Takeovers

Moncler Genius Global Campaign

NBCU Peacock Version 1.0. Concept to launch. Product design 2020-2021.

NBCU Peacock Ver 1.0. Concept to launch. Product design 2020-21

NBCU Peacock Ver 1.0. Concept to launch. Product design 2020-21.

P&G Global Beauty. 3D Immersive World (CES 2022)

P&G Global Beauty. 3D immersive World (CES 2022)

P&G Global Beauty CES 2022

P&G Beauty. WebGL Immersive World (CES 2022)

Maserati Grecale Launch 2022

Maserati Grecale "Car Reveal" Launch Film 2022

Marc Jacobs e-commerce. Complete site redesign 2019

Marc Jacobs. Complete site redesign 2019

Marc Jacobs complete site redesign 2019

Samsung Mobile. TouchWiz OS product design.

IBM.com

IBM.com/Cognitive Personalized content using Watson AI

Electronic Arts Origin

GEICO App product design (The Martin Agency)

Second Life (Creative Director, 2008-2010)

America Online 1996-2001, Client Software Design

Microsoft Surface

Samsung.com/USA

Samsung Mobile Campaigns

Creative Leadership • Product Design • Brand Communications •

Advertising • Experiential (Physical + Digital) • Emerging Technology •

Product Design

NBCUniversal Peacock Version 1.0 streaming video platform design (2019-2020) • Early VR (Second Life 2008-2010, first Creative Director) • Internet 1.0 online services and client software (America Online 1996-2001) • Mobile OS/interface (Samsung Touchwiz) • Games-as-a-service platform design (Electronic Arts Origin) • Pre-iphone mobile startup (kajeet).

Brand Communications

BK (Burger King) 2024 Campaigns: "Million Dollar Whopper" Generative AI contest and voting + BK Village Holiday Campaign • Samsung Mobile 2025 "Unpacked" Campaign • Coca-Cola Global Brand Guidelines Immersive Web • Moncler Genius "MondoGenius Global Campaign" • P&G Beauty "Beauty Sphere" Immersive Web • Maserati Grecale launch • Marc Jacobs e-commerce • Samsung Mobile Galaxy 11 Global Campaign

Experiential + Spatial + Interactive

Google CES 2024: concept to architectural/spatial design to interactive demos. 18,000 square feet. 15 interactive Android demos. • Panasonic WellHouse • Samsung Mobile Unpacked 2025

Agencies

Executive Creative Director: AKQA, BBH, Havas, Jam3, Media.Monks (Experience.Monks)

VP Product Design: Elephant

Creative Director: CP+B, The Martin Agency, R/GA, The Barbarian Group

Essays

Wandering Wondering Star (Substack)

Bio

JoRoan Lazaro embodies the intersection of technological innovation and creative leadership, having shaped transformative products and campaigns that have touched millions of lives. His career arc is distinctive—beginning in pioneering tech companies before transitioning to leading creative agencies, a path that has given him unique perspective on both building products and telling their stories.

At experience.monks (a Monks' capability formed from an acquisition of Jam3), where he currently serves as an Executive Creative Director, JoRoan helps lead a 100+ person creative team across the Americas, sharing leadership for a sizable portfolio of accounts. The broader Monks agency's innovative work in AI earned them Adweek's first "AI Agency of the Year" recognition in 2023. Under his leadership, he has helped secure millions in new business from clients including Burger King, Google, lululemon, Microsoft, and Samsung. 

With over 20 years of experience built on a foundation in Product Design for emerging technologies, JoRoan's product design legacy includes several industry-defining moments. As Design Director at AOL during the internet's formative years, he created the iconic AOL Running Man and led the design of core software that helped introduce the internet to millions. His early recognition of VR's potential led him to become Second Life's first Creative Director, where he pioneered VR user experiences. More recently, he led the product design team at Elephant that designed and launched NBCUniversal's Peacock streaming service, which gained 15 million subscribers within its first two months.

His strategic pivot into advertising at world-class agencies accelerated his professional evolution, offering a dramatically faster rate of learning and the opportunity to deploy insights at scale. Throughout ECD leadership roles at AKQA, BBH, and Havas, JoRoan has demonstrated an exceptional ability to build and mentor creative teams while driving business growth. At AKQA, he stabilized the NYC studio's design capabilities while simultaneously establishing new brand communications offerings, resulting in wins from Moncler, P&G, and Maserati. His tenure at Havas saw him leading the IBM account, where he merged creative innovation with emerging technologies like AR and Watson-powered ML.

JoRoan's approach to creative leadership is deeply rooted in his immigrant experience, which fuels his perpetual curiosity and drive to define success on his own terms. Known for his ability to balance velocity with quality, he consistently raises the level of craft while helping teams stretch, grow, and succeed. His cross-functional expertise enables him to work seamlessly across groups and disciplines, viewing rapid cultural and technological change not as challenges to overcome, but as opportunities to innovate.

What sets JoRoan apart is his unique ability to operate at the convergence of product innovation and brand storytelling, informed by two decades of experience on both sides of the equation. He brings a builder's mindset and impeccable taste to creative challenges, combining technical understanding with narrative craft to create work that doesn't just capture attention, but shapes how people interact with technology in their daily lives. His commitment to continuous learning and improvement drives him to constantly seek new ways to deliver excellence, making him a valuable mentor and leader in an ever-evolving digital landscape.

For a complete portfolio with case studies, please reach out: JoRoan at gmail dot com

~

Burger King 2024-2025 Campaigns

"Million Dollar Whopper" Campaign: Generative AI + UGC + Menu Innovation Through Data Science

In the billion-dollar battleground of fast-food innovation, where menu trends shift faster than consumer cravings, Burger King has always prided itself on letting customers "Have It Their Way."

But in 2024, we didn't just offer customization—we transformed millions of customers into culinary co-creators, turning a digital experiment into the most significant crowdsourced menu launch in the brand's history.
The Million Dollar Whopper was more than a marketing campaign. It was an audacious AI-powered innovation engine that decoded America's taste buds, blending technology, creativity, and consumer engagement into a revolutionary product development strategy.

By inviting fans to dream up their most outrageous, imaginative Whopper combinations, we didn't just generate buzz—we generated a comprehensive, data-driven roadmap for future menu innovation.

Imagine an experience where every customer becomes a potential menu architect. Where AI instantly transforms wild topping ideas into mouthwatering product shots. Where personalization isn't just a feature, but the entire creative process. This was our radical reimagining of product development—a true democratization of culinary creativity.

The numbers tell a compelling story: 14 million app visits, 4.1 billion impressions, and a staggering 14% increase in sales. The 3 finalist Whopper creations even sold out at stores nationwide!

But the real victory was deeper. We proved that when you truly listen to your audience—when you give them not just a voice, but a canvas—they'll create something as compelling as professional corporate kitchens!

Samsung Mobile

2025 "Unpacked" Event teaser campaign: Hologram Activation (London), DOOH, FOOH, Social

Watch the film!

Google CES 2024 Experience

Google CES 2024. Android "Do More With Google" experience.

18,000 sq feet. 4 buildings. 14 interactive Android feature demos. From concept to design to fabrication and construction.

Google CES 2024. Video Fly-through of the experience.

Google CES 2024. Interior. Android Demos.

Google CES 2024. Interior. Bard A.I. demos.

Google CES 2024. Interior. Generative A.I. mobile phone wallpapers interactive demo.

Moncler Genius. Global Campaign.

In 8 weeks from concept to launch, we created and produced the Moncler Genius MONDOGENIUS global campaign for its unprecedented fall 2021 fashion shows.

The global live-streamed event broadcast from 5 cities, reached 2.3 billion people around the world with more than 299 million views. Activations included a simultaneous New York Times Square and Tokyo Shibuya DOOH takeovers.

Hero film • DOOH New York Times Square • DOOH Tokyo Shibuya • Live broadcast • Instagram • Facebook • TikTok • YouTube • Twitter • WeChat • Weibo • Douyin • Branding • Collateral • Print • OLA

Moncler Genius. MONDOGENIUS Campaign 2021.

Hero film (Excerpt). Moncler Genius. MONDOGENIUS Campaign 2021.

Moncler "MONDOGENIUS" Global Campaign 2021

Hero film :60. Moncler Genius. MONDOGENIUS Campaign 2021.

NBCUniversal Peacock Streaming Service Version 1.0

Complete Product Design (Concept to Design to Launch)

In an era of endless choice, decision paralysis had become the nightly defining pain point of modern streaming video entertainment. Viewers weren't losing minutes—they were losing their love of television, trapped in endless scrolling through mediocre recommendations.

Elephant, in partnership with NBCUniversal, saw that audiences craved curation, not just content. With our passion for product design and storytelling heritage, we could reimagine what streaming should feel like with an original concept.

In 12 months, we transformed the streaming experience, putting human connection back at its heart. The result: 10 million subscribers in month one, proving that in a world of infinite choice, viewers want better options, not more.

NBCUniversal Peacock Streaming Service. Product Design. Version 1.0 launch 2020.

Promotional video here