NBCUniversal Peacock 1.0 product design
Marc Jacobs e-commerce
Samsung Mobile TouchWiz OS
IBM.com
GEICO
Electronic Arts Origin
IBM Watson, AR Product Marketing
Second Life
America Online 1996-2001, Client Software Design
Samsung.com/USA
Microsoft Surface
IBM Watson, AR Product Marketing
IBM Watson, Product Marketing
Kalla Luxury Floral
MetLife AOR Campaigns
Microsoft Windows 8 Product Marketing
Samsung Mobile Campaigns
GEICO App
IBM Watson for Call Centers - AR Sales Experience
Creative Leadership • Product Design • Emerging Technology • Advertising
A creative leader with 20+ years of experience built on a foundation in product design for emerging technologies and large platforms. I enjoy the making as much as the thinking, casting and collaborating.
Building and implementing large-scale consumer design experiences is a passion – as well as rapidly recruiting best-of-class talent and developing them into high-performing teams. I love the adrenaline rush of agency velocity: going from nothing to something great. Dynamically balancing people and priorities in both in-house and agency environments.
I believe that following genuine intellectual and emotional curiosity is the better path forward. That belief has led to a path of continuous evolution, running parallel with our world of rapidly changing culture and technology.
The first half of my career was spent at emerging technology companies creating game-changing consumer experiences and platform.
From 1996-2001, I was at America Online leading the design for the AOL client software across all platforms. I started by designing much of the new user interface, including the AOL Running Man. Then for five years, owned design responsibility for the service, the software and many other apps like AOL Instant Messenger.
I was also the first Creative Director for Second Life (early VR) across the client software, in-world onboarding, consumer website and the virtual goods e-commerce store. At Electronic Arts, I led the cross-platform design for Origin, the online service for purchasing and playing EA’s catalog of games with a social and achievements layer. And I helped launch a startup, kajeet, a pre-iPhone mobile phone product and service for tweens.
Afterwards, I pivoted to join the best global agencies. Why? Because of the dramatically higher rate-of-learning. Agencies have a much higher velocity of aggregating new insights and deploying them in ways that build value. I've been busy building up my creative experience stack, working on big consumer and B2B platforms like IBM.com (where we redesigned the biggest components: Cloud, Industries, Bluemix and marketing AI and ML via IBM Cognitive and IBM Watson), Samsung.com/USA, and one of the biggest OTT video streaming platforms launched in 2020.
Along the way, I've become comfortable with the uncomfortable. Ambiguity is now a signal for opportunity. Now it's a joy to apply what I've learned to solving new problems.
Product Design
NBCUniversal Peacock 1.0 OTT streaming video platform design (2019-2020). Early VR (Second Life 2008-2010). Internet 1.0 online services and client software (America Online 1996-2001). Mobile OS/interface (Samsung Touchwiz), Games-as-a-service platform design (Electronic Arts Origin). Pre-iphone mobile startup (kajeet).
Agencies
R/GA, CP+B, BBH (Bartle, Bogle, Hegarty), The Martin Agency, The Barbarian Group, Havas Worldwide, Elephant.
For a complete portfolio please reach out: JoRoan at gmail dot com
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